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Insights - BD & Marketing articles for Professional Services

Insights

Has Your Firm Just Vanished? How AI-Ready Digital Presence Is Redefining Online Visibility for Professional Firms

Has Your Firm Just Vanished? How AI-Ready Digital Presence Is Redefining Online Visibility for Professional Firms

Has Your Firm Just Vanished? How AI-Ready Digital Presence Is Redefining Online Visibility for Professional Firms

Ben Paul

Oct 30, 20254 min read

Woman debating AI in professional services marketing with a robot - friend or foe?

Woman debating AI in professional services marketing with a robot - friend or foe?

AI in Professional Services Marketing: Ally or Adversary?

Ben Paul

Aug 26, 20255 min read

Having a tricky client conversation after being asked to give a discount

Having a tricky client conversation after being asked to give a discount

When Clients Ask for Discounts, Don’t Drop Your Price — Shift the Conversation

Ben Paul

May 28, 20254 min read

Man stares at his computer screen waiting for an email response from his client which isn't coming. He has been ghosted

Man stares at his computer screen waiting for an email response from his client which isn't coming. He has been ghosted

Six Strategies to Handle Being Ghosted by Clients

Ben Paul

Apr 4, 20253 min read

Image of successful client relationships in action which occurse because no-one has asked for the money

Image of successful client relationships in action which occurse because no-one has asked for the money

Focus On Client Relationships, Not Opportunities

Ben Paul

Mar 28, 20254 min read

A professional facing distraction from doing BD

A professional facing distraction from doing BD

What’s blocking you from doing BD isn’t really blocking you.

Ben Paul

Feb 28, 20254 min read

How to jump-start your BD for the year ahead

How to jump-start your BD for the year ahead

How to jump-start your BD for the year ahead

Ben Paul

Feb 3, 20254 min read

How to prepare a successful bid response when your team is on holiday.

How to prepare a successful bid response when your team is on holiday.

How to prepare a successful bid response when your team is on holiday.

Ben Paul

Nov 28, 20245 min read

The 10 Steps to Successful B2B Email Marketing for Professional Services

The 10 Steps to Successful B2B Email Marketing for Professional Services

The 10 Steps to Successful B2B Email Marketing for Professional Services

Ben Paul

Oct 29, 20243 min read

Why You Should Keep Engaging with Clients Even When They’re Not Spending

Why You Should Keep Engaging with Clients Even When They’re Not Spending

Why You Should Keep Engaging with Clients Even When They’re Not Spending

Ben Paul

Sep 25, 20243 min read

The 6 Impactful ways to listen to your clients effectively

The 6 Impactful ways to listen to your clients effectively

The 6 Impactful ways to listen to your clients effectively

Ben Paul

Aug 23, 20244 min read

Avoid focusing on “survive till 25” if you want to thrive

Avoid focusing on “survive till 25” if you want to thrive

Avoid focusing on “survive till 25” if you want to thrive

Ben Paul

Aug 20, 20245 min read

Pricing to keep the lights on, won’t keep the lights on!

Pricing to keep the lights on, won’t keep the lights on!

Pricing to keep the lights on, won’t keep the lights on!

Ben Paul

Jul 29, 20245 min read

Don't fake it, you won't make it

Don't fake it, you won't make it

Don't fake it, you won't make it

Ben Paul

Jun 11, 20244 min read

BD and networking for introverts

BD and networking for introverts

BD and networking for introverts

Ben Paul

May 21, 20243 min read

Don’t leave referrals to chance. 10 impactful ways to track and generate referrals.

Don’t leave referrals to chance. 10 impactful ways to track and generate referrals.

Don’t leave referrals to chance. 10 impactful ways to track and generate referrals.

Ben Paul

May 1, 20245 min read

9 Impactful Steps to do Effective BD Without Selling in an Unfavourable Market

9 Impactful Steps to do Effective BD Without Selling in an Unfavourable Market

9 Impactful Steps to do Effective BD Without Selling in an Unfavourable Market

Ben Paul

Feb 29, 20245 min read

Added Importance of Networking in the Age of AI

Added Importance of Networking in the Age of AI

Added Importance of Networking in the Age of AI

Ben Paul

Jan 24, 20243 min read

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